Project Information
Background
Divine Real Estate is a boutique real estate company founded in Shreveport, LA in 2010. In 2016, Divine opened a second location in Murrells Inlet, SC. The company has a total of four agents, including the owner and broker-in-charge, Debbie Jackson.
Purpose & Commitment
At Divine, our purpose is to empower our clients by providing comprehensive real estate services that prioritize transparency, integrity, and excellence. We are committed to keeping our clients informed and representing their best interests diligently and ethically throughout every step of their real estate journey. Whether you're buying, selling, or seeking property management services, our team leverages over 30 years of combined experience and a deep understanding of Louisiana's market trends to ensure your needs are met with expertise and care. With Divine, you can trust that you're in capable hands, dedicated to delivering results and exceeding expectations.
Personality & Voice
To be be seen as a trusted source of information and guidance. To educate our audience, providing valuable insights and expertise. Utilize vibrant and engaging graphics to captivate attention and convey our friendly and compassionate personality.
Audience
Louisiana
Age: 20 to 90 year olds
Gender: All
Location of residence: 100 mile radius if Shreveport; Camden, AR to Tyler, TX to Alexandria, LA
Income: 30k+
Interested in buying property, actively looking for property, interested in selling property
South Carolina
Age: 20 to 100 year olds
Gender: All
Location of residence: 100 mile radius in Murrells Inlet; Surf City, NC to Fayetteville, NC to Congaree National Park, SC to Waterboro, SC to Charleston, SC
Second Home location residence: New Jersey surrounding areas; Buffalo, Rochester, Albany and Syracuse, NY; Philadelphia, Pittsburg and Harrisburg, PA
Income: 40k+
Interested in buying property or actively looking for property, retiring, or looking for a second home
Colors & Typography
10% Accent
We selected a bright orange as our accent color to stand out against our bolder blue color, adding a vibrant, cheerful, and friendly touch to our palette.
Primary Font
For font colors, we prioritize simplicity with high contrast values. We use dark blue on light backgrounds and plain white on dark backgrounds to ensure readability.
60% Primary
To maintain a neutral and easily viewable palette, we chose a light grey as our primary color. This ensures the tones remain cool while keeping our content accessible to everyone.
30% Secondary
Unlike many real estate companies that opt for bright red, we chose a deep blue. This color exudes professionalism, reliability, and sophistication. Additionally, deep blue is known for its cool and calming qualities, perfectly aligning with the serene and composed tone that Divine represents.
Website Fonts:
H1:
Europa 32px
H2:
Europa 24px
H3:
EUROPA 1px
P:
Calluna 16px*
Arial and Europa fonts are sans serif fonts, portraying a modern and minimalist look. Calluna adds contrast as a serif font and gives a traditional appearance. Both fonts are user-friendly and easy to read in small and large sizes.
* = Calluna font not available on this website; a similiar font is used
Website Fonts:
Title:
Arial 88px
Subtitle:
Arial Regular Heavy 30px
Header 1:
Europa 32px
Header 2:
Europa 24px
Header 3:
EUROPA BOLD 1px
Paragraph:
Calluna 16px
Arial and Europa fonts are sans serif fonts, portraying a modern and minimalist look. Calluna adds contrast as a serif font and gives a traditional appearance. Both fonts are user-friendly and easy to read in small and large sizes.
* = Calluna font not available on this website; a similiar font is used
Digital Graphics & Print Fonts:
Header 1:
Futura Condensed Medium 30pt
Header 2:
Futura Condensed Medium 18pt
Paragraph 1:
Futura Book 18pt
Paragraph 2:
Futura 16pt
Paragraph 3:
Futura 12pt
Digital Graphics & Print Fonts:
H1:
Futura CM 30pt*
H2:
Futura CM 18pt*
P1:
Futura Book 18pt*
P2:
Futura 16pt*
P3:
Futura 12pt*
Futura is an ADA-compliant typestyle, ensuring content is accessible and user-friendly. Its diverse variations allow for expressive and dynamic design without becoming monotonous. Additionally, Futura is freely available on most platforms, making it convenient to use regardless of the design software.
CM = Condensed Medium
* = not to scale
Futura is an ADA-compliant typestyle, ensuring content is accessible and user-friendly. Its diverse variations allow for expressive and dynamic design without becoming monotonous. Additionally, Futura is freely available on most platforms, making it convenient to use regardless of the design software.
60% Primary
To maintain a neutral and easily viewable palette, we chose a light grey as our primary color. This ensures the tones remain cool while keeping our content accessible to everyone.
30% Secondary
Unlike many real estate companies that opt for bright red, we chose a deep blue. This color exudes professionalism, reliability, and sophistication. Additionally, deep blue is known for its cool and calming qualities, perfectly aligning with the serene and composed tone that Divine represents.
10% Accent
We selected a bright orange as our accent color to stand out against our bolder blue color, adding a vibrant, cheerful, and friendly touch to our palette.
Primary Font
For font colors, we prioritize simplicity with high contrast values. We use dark blue on light backgrounds and plain white on dark backgrounds to ensure readability.
Logo &
Branding
Original Logo
What started as a freelance project quickly became a contract position. This is the original logo design.
Originally designed in photoshop, recreated in InDesign
The logo was designed to resemble a traditional key. "D" is the bow, the underline is the stem, and the house is the bit. A serif font was used for "IVINE" to keep the logo sharp while the "D" is curvy, giving it an elegant look.
Louisiana Logo
created in Photoshop
The Louisiana logo features Shreveport's downtown skyline. Downtown is the hub of the city with Riverboat casinos, museums, the Red River waterfront, and many restaurants.
The skyline was created by cropping a photo of downtown and using special effects in Photoshop.
South Carolina Logo
created in Photoshop
The South Carolina logo features a golf fairway and ocean. Both are major tourist attractions and what Myrtle Beach is known for.
The fairway and ocean were drawn in photoshop using the pen tool and manipulating basic shapes.
Louisiana Square Logo & Profile
created in Photoshop
Featuring three local landmarks: the Red River, Texas Street Bridge and Sam's Town Casino.
South Carolina Square Logo & Profile
created in Photoshop
Featuring the sunrise at Garden City Beach, SC.
Logo Variations
When Divine opened it's second location, it was important to keep the look and feel of the two location's branding similar, but also give each location their own identity and keep it relatable to the users in the location.
Louisiana Logo
created in Photoshop
The Louisiana logo features Shreveport's downtown skyline.
The skyline was created by cropping a photo of downtown and using special effects in Photoshop.
South Carolina Logo
created in Photoshop
The South Carolina logo features a golf fairway and ocean. Both are major tourist attractions and what Myrtle Beach is known for.
The fairway and ocean were drawn in photoshop using the pen tool and manipulating basic shapes.
Louisiana Square Logo & Profile
created in photoshop
Featuring three local landmarks: the Red River, Texas Street Bridge and Sam's Town Casino.
South Carolina Square Logo & Profile
created in Photoshop
Featuring the sunrise at Garden City Beach, SC.
Marketing & Design
Websites
SquareSpace is the website builder used to best fulfill the client’s need for an easily maintainable and user-friendly interface. The drag-and-drop feature was particularly appealing, allowing the client to effortlessly update photos and text for their properties.
Print Design & Marketing
Listing Plan Newsletter Ad
created in Photoshop
Advertisement for a neighborhood newsletter presenting a versatile listing plan aimed at establishing a new-to-the-area business and increase visibility.
Targeted Mailing
created in Photoshop
Mailers sent out to client's local neighborhood to introduce theirselves with the goal to cultivate business and gain listings.
Informative Newsletter Ad
created in Photoshop
Local neighborhood advertisement informing potential buyers of a home buyer's program with the goal of generating leads.
Open House Flyer
created in InDesign
Home For Sale Flyer
created in InDesign
Open House Announcement
created in Canva
Word-of-mouth remains the best form of advertisement, and today this often happens through sharing posts with friends and family. By posting on social media, we can track valuable information such as user behavior, site conversions and web traffic to measure the effectiveness of our posts.
Informative Post
created in InDesign
A great way to keep your audience engaged and educated is with informative posts. These posts give followers information on the latest market trends while keeping you front and center in minds should they ever require your services.
Special Announcement
created in InDesign
Who doesn't love to celebrate a colleague's achievement?! Not only does this boosts team morale, it also shows your recent accomplishment to followers and potential clients, highlighting your dedication to getting the job done right.
Digital Design & Marketing
Targeted Campaigns
Targeted marketing uses a variety of factors including geolocation, which targets audiences based on their physical location. For Real estate professionals, this means reaching potential clients where they want to buy or sell.
By reviewing the analytics, we get a deep dive into how an ad is performing and which strategies are most cost effective. A few of the metrics we use to measure how well an ad is performing are Reach, Impressions, Clicks and Conversion Rates.
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Social Media Target Advertisement
created in Photoshop
Targets homeowners age 18+, all genders, living in the Grand Strand area, offering a Competitive Market Analysis to discover their property value with the goal to generate leads.
*updated material coming soon.
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Social Media Target Advertisement
created in Photoshop
Targets users 50 to 85 years of age, all genders, living in the New England area, encouraging them to consider purchasing a home by the beach, a destination popular amount retirees.
Marketing & Design
Websites
SquareSpace is the website builder used to best fulfill the client’s need for an easily maintainable and user-friendly interface. The drag-and-drop feature was particularly appealing, allowing the client to effortlessly update photos and text for their properties.
Digital Design & Marketing
Social media is a great way to reach a wide audience and connect with potential clients on a personal level. Word-of-mouth remains the best form of advertisement, and today this often happens through sharing posts with friends and family.
By posting on social media, we can track valuable information such as user behavior, site conversions and web traffic to measure the effectiveness of our posts.
Whether sharing information about open houses, changes in market trends, or celebrating a colleague's accomplishment, every post keeps you active in potential client’s minds, making them more likely to think of you when they need your services.
created using Canva and InDesign
Print Design & Marketing
Another effective way to advertise to potential clients is to show up at their door without intruding on their personal time. Local newsletters and targeted mailing can help with this. These methods allow you to introduce yourself to a neighborhood and show them what makes your business unique. It’s also a great way to share information about local programs that could benefit residents.
created using Photoshop, InDesign & Piktochart
Targeted marketing uses a variety of factors including geolocation, which targets audiences based on their physical location. For Real estate professionals, this means reaching potential clients where they want to buy or sell.
By reviewing the analytics, we get a deep dive into how an ad is performing and which strategies are most cost effective. A few of the metrics we use to measure how well an ad is performing are Reach, Impressions, Clicks and Conversion Rates.
*updated material coming soon
graphics created using Photoshop
Targeted Campaigns
Logo & Branding
Original Logo
What started as a freelance project quickly became a contract position. This is the original logo design.
Originally designed in photoshop, recreated in InDesign
The logo was designed to resemble a traditional key. "D" is the bow, the underline is the stem, and the house is the bit. A serif font was used for "IVNE" to keep the logo sharp while the "D" is curvy, giving it an elegant look.
Logo Variations
When Divine opened it's second location, it was important to keep the look and feel of the two location's branding similar, but also give each location their own identity and keep it relatable to the users in the location.
Louisiana Logo
created in Photoshop
The Louisiana logo features Shreveport's downtown skyline. Downtown is the hub of the city with Riverboat casinos, museums, the Red River waterfront, and many restaurants.
The skyline was created by cropping a photo of downtown and using special effects in Photoshop.
South Carolina Logo
created in Photoshop
The South Carolina logo features a golf fairway and ocean. Both are major tourist attractions and what Myrtle Beach is known for.
The fairway and ocean were drawn in photoshop using the pen tool and manipulating basic shapes.
Louisiana Square Logo & Profile
created in Photoshop
Featuring three local landmarks: the Red River, Texas Street Bridge and Sam's Town Casino.
South Carolina Square Logo & Profile
created in Photoshop
Featuring the sunrise at Garden City Beach, SC.
Brand
Design &
Marketing
Divine Real Estate
Brand
Design & Marketing
Divine Real Estate